Who we are

We are South Staffordshire Plc, registered in England & Wales with company number 04295398 with our registered office at Green Lane, Walsall, WS2 7PD.

This privacy notice applies to visitors of our website and anyone who provides personal data to us when using our contact forms or engaging with our services online.

Any reference to “we”, “us” or “our” in this privacy notice is a reference to South Staffordshire Plc.

About this privacy notice

This privacy notice explains how we collect and use personal data about you when you use our website or interact with us online. It also explains your rights in relation to your personal data and how you can contact us.

If we make changes to this notice, we will update it on our website. Please check back regularly for the latest version.

For our cookie notice, please see the section below.

This privacy notice covers:

• Personal data we collect

• How we collect personal data

• Why we collect and use your personal data and our lawful basis

• Information we share with others

• How long we keep your information

• Your rights

• How we protect your information

• Use of cookies

• Contact us

Personal data we collect

We may collect the following categories of personal data:

• Identity and Contact Information: your name, company name, email address, telephone number (when you submit a contact form).
• Website and Technical Information: data automatically collected via Google Analytics (GA4), including device type, browser, approximate location (city, country), demographics (age, gender), pages visited, events triggered, and unique identifiers (e.g. client ID).
• Usage Information: how you use our website, including interactions with pages and features.

We do not collect special category data (such as health, race, or biometric data).

How we collect your personal data

We collect your personal data in the following ways:

Directly from you when you complete a contact form on our website.

• Automatically through your use of our website, using cookies and analytics tools such as Google Analytics (GA4).

Why we collect your personal data and our lawful basis for processing

We collect and use your personal data for the following purposes:

We do not use your personal data for automated decision-making.

Information we share with others

We may share your personal data with:

• IT and website service providers who host or manage our website.
• Analytics providers such as Google (GA4) to understand website traffic and usage.

We do not sell your personal data to third parties.

If any transfers are made outside the UK/EEA (for example, by service providers operating internationally), we will ensure appropriate safeguards are in place.

How long we keep your information

We retain your data only for as long as necessary for the purposes collected:

Analytics data: retained in line with Google Analytics data retention policies.y), we will ensure appropriate safeguards are in place.

Contact form submissions: retained for one month, then deleted from our website CMS.

Your rights

Under data protection law, you have the following rights:

• Access – request a copy of the personal data we hold about you.
• Rectification – ask us to correct inaccurate or incomplete data.
• Erasure – ask us to delete your data where we no longer need it.
• Restriction – ask us to limit how we process your data.
• Portability – request your data in a structured format for transfer to another provider (where applicable).
• Objection – object to processing based on legitimate interests or direct marketing.
• Withdraw consent – where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

How we protect your information

We take appropriate organisational and technical measures to protect your personal data. Access is restricted to authorised staff and service providers only.

Use of cookies

Our website uses cookies and similar technologies. These include:

• Strictly necessary cookies – required for website functionality.
• Analytics cookies (Google Analytics GA4) – help us understand visitor behaviour and improve our website.

You can manage your cookie preferences via our cookie consent banner. For more information about cookies, visit www.allaboutcookies.org.

Contact us

If you have any questions about this privacy notice or wish to exercise your data protection rights, please contact us at:

South Staffordshire Plc
Green Lane, Walsall, WS2 7PD
Telephone: 01922 638 282
Email: caroline.stretton@south-staffordshire.com