Privacy Notice
Issue date: September 2025
Version 1.0
Who we are
We are South Staffordshire Plc, registered in England & Wales with company number 04295398 with our registered office at Green Lane, Walsall, WS2 7PD.
This privacy notice applies to visitors of our website and anyone who provides personal data to us when using our contact forms or engaging with our services online.
Any reference to “we”, “us” or “our” in this privacy notice is a reference to South Staffordshire Plc.
About this privacy notice
This privacy notice explains how we collect and use personal data about you when you use our website or interact with us online. It also explains your rights in relation to your personal data and how you can contact us.
If we make changes to this notice, we will update it on our website. Please check back regularly for the latest version.
For our cookie notice, please see the section below.
This privacy notice covers:
- Personal data we collect
- How we collect personal data
- Why we collect and use your personal data and our lawful basis
- Information we share with others
- How long we keep your information
- Your rights
- How we protect your information
- Use of cookies
- Contact us
Personal data we collect
We may collect the following categories of personal data:
- Identity and Contact Information: your name, company name, email address, telephone number (when you submit a contact form).
- Website and Technical Information: data automatically collected via Google Analytics (GA4), including device type, browser, approximate location (city, country), demographics (age, gender), pages visited, events triggered, and unique identifiers (e.g. client ID).
- Usage Information: how you use our website, including interactions with pages and features.
We do not collect special category data (such as health, race, or biometric data).
How we collect your personal data
We collect your personal data in the following ways:
Directly from you when you complete a contact form on our website.
- Automatically through your use of our website, using cookies and analytics tools such as Google Analytics (GA4).
Why we collect your personal data and our lawful basis for processing
We collect and use your personal data for the following purposes:
Purpose of processing
To respond to enquiries and manage contact form submissions
To promote our services, news and case studies
To analyse website performance and user behaviour
To manage our website and ensure it functions effectively
Lawful basis
Consent (you provide your details voluntarily)
Legitimate interests (to grow our business and share updates)
Consent (through cookie acceptance)
Legitimate interests (necessary for website operation and improvement)
We do not use your personal data for automated decision-making.
Information we share with others
We may share your personal data with:
- IT and website service providers who host or manage our website.
- Analytics providers such as Google (GA4) to understand website traffic and usage.
We do not sell your personal data to third parties.
If any transfers are made outside the UK/EEA (for example, by service providers operating internationally), we will ensure appropriate safeguards are in place.
How long we keep your information
We retain your data only for as long as necessary for the purposes collected:
Analytics data: retained in line with Google Analytics data retention policies.y), we will ensure appropriate safeguards are in place.
Contact form submissions: retained for one month, then deleted from our website CMS.
Your rights
Under data protection law, you have the following rights:
- Access – request a copy of the personal data we hold about you.
- Rectification – ask us to correct inaccurate or incomplete data.
- Erasure – ask us to delete your data where we no longer need it.
- Restriction – ask us to limit how we process your data.
- Portability – request your data in a structured format for transfer to another provider (where applicable).
- Objection – object to processing based on legitimate interests or direct marketing.
- Withdraw consent – where processing is based on consent, you may withdraw it at any time.
To exercise these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.
How we protect your information
We take appropriate organisational and technical measures to protect your personal data. Access is restricted to authorised staff and service providers only.
Use of cookies
Our website uses cookies and similar technologies. These include:
- Strictly necessary cookies – required for website functionality.
- Analytics cookies (Google Analytics GA4) – help us understand visitor behaviour and improve our website.
You can manage your cookie preferences via our cookie consent banner. For more information about cookies, visit www.allaboutcookies.org.
| Purpose | Cookie description | Name | Duration |
|---|---|---|---|
| Necessary cookie | The Hotels Network sets this cookie to improve security and provide load-balancing to ensure that a client’s requests are sent to the same origin server. | nlbi_* | session |
| Necessary cookie | Incapsula sets this cookie to provide cloud-based website security services. | visid_incap_* | 1 year |
| Necessary cookie | This is an Incapsula DDoS Protection and Web Application Firewall cookie that is used to relate HTTP requests to a certain session. | incap_ses_* | session |
| Necessary cookie | Cookie-script sets this cookie to remember visitor cookie consent preferences. | 1 | 1 month |
| Necessary cookie | YouTube sets this cookie to store the user’s cookie consent state for the current domain. | VISITOR_PRIVACY_METADATA | 6 months |
| Necessary cookie | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. | rc::a | Never Expires |
| Necessary cookie | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. | rc::c | session |
| Necessary cookie | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 1 | 1 hour |
| Functional cookie | YouTube sets this cookie to stores the user’s video player preferences using embedded YouTube video | __Secure-YEC | past |
| Functional cookie | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. | VISITOR_INFO1_LIVE | 6 months |
| Functional cookie | YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos. | yt-remote-connected-devices | Never Expires |
| Functional cookie | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. | ytidb::LAST_RESULT_ENTRY_KEY | Never Expires |
| Functional cookie | YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos. | yt-remote-device-id | Never Expires |
| Functional cookie | The yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video. | yt-remote-session-name | session |
| Functional cookie | The yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos. | yt-remote-fast-check-period | session |
| Functional cookie | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. | yt-remote-session-app | session |
| Functional cookie | The yt-remote-cast-available cookie is used to store the user’s preferences regarding whether casting is available on their YouTube video player. | yt-remote-cast-available | session |
| Functional cookie | The yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video. | yt-remote-cast-installed | a |
| Analytic cookie | The ___utmvc cookie is installed by Google Analytics to gather data on the user’s site usage. This data is then used to compile reports and improve the site. | ___utmvc | Less than a minute |
| Analytic cookie | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. | YSC | session |
| Advertisement cookie | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. | __Secure-ROLLOUT_TOKEN | 6 months |
Contact us
If you have any questions about this privacy notice or wish to exercise your data protection rights, please contact us at:
South Staffordshire Plc
Green Lane, Walsall, WS2 7PD
Telephone: 01922 638 282
Email: caroline.stretton@south-staffordshire.com